Every year, the International Association of Chiefs of Police conference is a huge get together for the law enforcement world. Axon goes big at this event, because they happen to be one of the big players in the industry offering body cameras, dash cameras and tasers. For 2017, Axon needed our help branding this event and helping them inform more people they had recently changed the name to Axon from the more known Taser. The collateral was focused around showcasing new artificial intelligence capabilities while promoting the rest of their products. We created, mini posters for officers to hang on station walls, designed one-sheeters for products and recruitment, drink coupons and more.
Axon usually decides on night two of the conference to host a party (invite only) for the chiefs and a guest. This event is less markeing and more about just having fun and getting the Axon name out there. With the conference being in Philadelphia, we used street art as our inspiration for the party branding. The collateral included a VIP badge, way-finding signage and a special one-off print of Axon shirts in theme.
