Pesok i More ("Sand & Sea" — in russian) is a new modern hotel in the vicinity of Anapa, South of Russia. Our agency nOne developed a logo and a hotel signage.

We decided to use the points symbolizing the sand, and the waves are the symbol of the sea. The form of the logo is inspired by the architecture of the hotel with its broken facades and layers of volumes. The result of the work was a universal logo, existing in different forms. This allows you to harmoniously use the logo on any media. For example, on a folding booklet it is convenient to use the vertical version of the logo, on the business card — horizontal, respectively. Waves and points will be an excellent basis for the elements of the corporate style of the hotel.

The basic, horizontal version of the logo formed the basis of the hotel's signage. According to the idea, the letters are made with a metal laser and are powder coated in the color of the window sashes. Black metal perfectly contrasts with the white color of the facade of the hotel and is visible from afar.