The Indian Wheelchair Tennis Tour uses the power of sport to provide opportunities for the physically challenged.
Identity Design x Tournament Communication x Merchandise x Web Design x Social Media Creatives
“Wheelchair Tennis as you will see is Tennis”. – Daniel Caverzaschi, No.1 in Spain, No.14 Worldwide.
We brought our A-game to rebrand the organisation and consciously decided to focus on the players love for tennis & determination, rather than their disabilities. Our champion players were at the centre of the creatives telling their story, bringing power to the brand.
We levelled the playing field with an identity that was unapologetic and dynamic to be ready to smash it.
Freelance Project 2018
Brand Strategy & Content: Aparna Subramanyam
Photography: Various professionals
Client: Astha
Visit site: Indian Wheelchair Tennis Tour
