GUERRILLA CAMPAIGN
STOP TELLING WOMEN HOW TO DRESS
• AD CAMPAIGN • ILLUSTRATION • LAYOUT DESIGN
This is a series of 3 posters made for international women’s day to reinforce women’s rights. The concept is to tell women how not to dress, but for them to have their own agency and right to dress however they please, exemplified by the slogan “Stop telling women how to dress”.
The drawings are done in a line-style to easily show off women’s figure, where half of the women’s dress is in a conservative style and the other half is a sexy style. The sexy style is not coloured to show that the women usually has to hide their sexy side, while the conservative style is coloured to show that that is usually what the public expects of women to dress, and that females will have to hide their sexy side. As a result, this campaign reinforces the anti-sexualization of women and establish healthy relationships by promoting women’s agency to their own bodies.
