XPERIENCIAL PROJECT.
BANCO POPULAR DOMINICANO, IS THE BIGGEST PRIVATE BANK IN THE COUNTRY AND ONE OF THE BIGGEST IN ALL THE REGION. ITS BRAND PROMISE IS "ALWAYS BESIDE YOU TO MAKE THINGS HAPPENS". SO, WE SUPPORT THAT, WITH AN IDEA COMING FROM THE INNER SIDE OF THE TARGET.
IDEA.
WE INVITE THE BANK CLIENTS TO TELL US WHAT THEY WANT TO DO FOR THE VERY FIRST TIME IN THEIR LIVES WITH THE PROMISE OF MAKE IT HAPPEN. WHY? BECAUSE IF THE BANK IS ALWAYS WITH ITS CLIENTS, HELPING THEM TO GET THEIR FIRST HOUSES, OR THEIR FIRST CARS, WHY NOT TO BE WITH THEM TO MAKE REAL ALL THE THINGS THEY WANT TO DO FOR THEIR FIRST TIME?
CONCEPT/COPYWRITING: TAGORE E. BARBA • CREATIVE DIRECTOR: MARINO PEÑA • ART DIRECTOR: ERNESTO DÍAZ
