This project is one of many I've made for Juan Carlos Zizzi architecture studio, in San Juan, Argentina. We thought together the designs and I made 2D and 3D graphics.
Bodega San Juan de la Frontera in Pocito, San Juan. A really good wine factory, but needing a face wash. The manager was planning a meeting with foreign investors in order to duplicate or triplicate the production plant, and he didn't want to show the extremely industrial and elementary image. But he also required an idea of how it should grow in a future phase.
The main access was thought for wholesale clients, trucks and personnel. This is the first impression one had when arriving:
The wine cellar building was old and it had an interesting post-earthquake reconstruction modernist style, but it was badly maintained and it had various superficial pathologies. The image was not good at all, and the different dependencies were worse, as they were builded as independendent boxes without relation at all.
So we had to make a face wash, giving a pleasant image according to the wine they produced. We were standing on a stage 1 that could generate a system for the next phase of enlargement. The manager had recently finished the construction of a new building with similar image as the original wine cellar, without painting and at the moment empty. Part of the tanks were moving there and the production would adopt a linear form, where there it should be a relation between the laboratories and workshops and the different stages of production. Then the growth would be realized towards the east, and in that phase the main entrance would be by the new axis we expected to generate, separating it from the personnel and production circulation.
The new image would be solved with lightweight metal structures, reinforced rammed earth walls, corrugated plates, and not much else. We would clean the old and dirty painting and show the exposed bricks.
The other dependences would have also an image renewal, more atractive to client visits on the first phase, before the massive enlargement of the plant, when they would get connected with the rest.
