I designed an alligator-themed logo & typeface for hypothetical application to various hardware products. I wanted to capture the rough, aggressive nature of the animal through the jagged, scaly typeface & the gator’s angry gaze. This logo has been turned into a potential brand application.

The following design statements were taken into account when creating the potential brand of 'Alligator Power Tools'

The alligator is one of the strongest animals in the animal kingdom, able to take down the largest of prey in moments. Wouldn’t you want the same speed & strength in your hardware or tools? 

Alligator Power Tools will ensure you get the tough jobs done quickly and efficiently. 

Our Mission Statement: To bring the power, efficiency and speed of nature’s greatest predator to your next project through high-quality power tools.