In effort to understand client communication techniques, I paired up with two students from a Business Marketing Class to create their personal brand pyramid. By the end, I provided the student with a logo, color palette and visual.
This student, specifically, embodied a vibrant and warm color palette. The following two logos were the options I provided her to choose from.
For this student, she characterized herself as more professional and competitive. Her color palette represents her driven attitude and more serious side all while incorporating a feminine touch.