The objective of the project was to create a packaging solution and ad campaign for Noel Leeming’s new home brand. The design needed to be modern and clean to represent the quality that the brand strives to achieve. The use of the colours reflects the product and offers warm tones that are eye catching in contrast to a navy blue. Sans serif typefaces achieved the desired style and were used practically. The imagery used in the advertising campaign is relevant and used to be relatable to the target audience, and offer a solution through the product. The copy-writing is clear and to the point, opening with a question to create a connection with the audience. The overall design is appropriate to the brand and creates a cohesive solution.