The humanitarian crisis in Yemen in one of the biggest in human history, with more than 22 million people requiring humanitarian assistance and of those, as many as 8 million children under the age of 5 are acutely malnourished.
So, working with The Souvenir Society, we took it upon ourselves to design, coordinate and code for a cause with our charity project, Pattern For Yemen.
15 artists donated work to be printed onto a limited edition of 50 art cloths, which are currently being sold online and at our upcoming exhibition with all proceeds going to the International Committee of the Red Cross. We styled, shot and marketed the works via social media, our website and press.
Our incredible global line up of artists include Ronan Bouroullec, Nathalie Du Pasquier, Atelier Bingo, Marcus James, Wang & Söderström, Bec Smith, Rhonda Drakeford, Karan Singh, Michael Wall, Andy Murray, Anna Kövesces, Elke Kramer, ALL Knitwear, Tin & Ed, Amelia Graham.
We designed and built a slightly mind-bending website with eCommerce integration, which sells the art cloths all around Australia and the world.
We will be hosting an exhibition, auction and pop-up shop at James Makin Gallery in Melbourne. Please join us in celebrating the effort of everyone involved on October 5th 2018 at 6pm, and dig deep for a good cause.