YCN Fedrigoni brief 2013
Original brief
The challenge is to create a campaign which will ensure that printers across the UK are aware of the broad range of Fedrigoni papers available, suitable for a range of budgets.
We need to communicate that we offer varied ranges for publishing and packaging, right through to business stationary, envelopes and self-adhesive papers.
My concept
I will create a campaign which will inform printers across the UK about the range of Fedrigoni papers available.This will consist of a information pack, which is solely based on paper craft and user interactivity enabling the printer to access all papers available and to view and find out the specifications of them.
Idea
The information pack will consist of a publication that is split down into 4 sections, these will display the most useful papers.The publication will use paper craft to make them interactive for the user and to make the publication come alive and show the use and adaptability of Fedrigoni range.
To back up the publication there will be packaging and a promotional poster.
Branding
The branding of the the Fedrigoni stock finder is taken from the idea of saying “This is....”.
To make the branding work better I have taken the word ‘is’ out and underlined the end of ‘this’ in doing this you read it as this and is. So it still reads This is Fedrigoni, but looks like This Fedrigoni.
To make the branding work better I have taken the word ‘is’ out and underlined the end of ‘this’ in doing this you read it as this and is. So it still reads This is Fedrigoni, but looks like This Fedrigoni.
Publication
The main product of this the publication. This is split into 4 sections - stationery, publishing, packaging and self adhesive. The use of 4 shapes related to each section has been used to symbolise and used for the shape of that sections pages. This is how the interaction element is brought into the publication.
Packaging
As the publication was to be sent out to printers and designers, the publication would have to be posted. The packaging is designed to be strong and durable and protect the publication. The design of it is in keeping with the publication.
Swatch Poster
The third element to this project is the promotional poster. This acts as a promotion for the publication but also a product in itself. The idea of interaction and paper craft is carried through to this to make it a swatch poster. Each poster would use the stock of a paper range, this would let the user see all the papers available in that range and the paper craft element shows which could be used together well. Once the user has decided which they want, they can simple pull that stock off and take it away with them.
© Copyright 2013, Nathan Bolton. All Rights Reserved.
