Mini Cooper in Argentina had a terrible image, product of having left the communication of the Brand in the hands of a reseller. Our strategic proposal was to give the brand a 180 degree turn and position it as a modern English lifestyle. These are the pieces of the first campaign. We also carried out a series of activations and Mini Partys at the headquarters of the British embassy in Buenos Aires. With time we managed to reposition the Brand as one of the most desired by argentinan young people.