COPY: With its superior castability and Strike Saver drag system, the Ardent XS600 gives you the confidence that can only come from a reel that’s hand assembled and performance tested. It’s almost enough to make the fish give up. But what fun would that be? Ardent. Rule the water.

COPY: The new Ardent S400M is the only spinning reel backed by a 3-year warranty and protected by the TIP System. A titanium coating on the stainless steel spool, ball and line guide prevents line fray and breakage. To give you more confidence. And fish more to fear. Ardent. Rule the water.

COPY: Whether you’re casting long or pitching around cover, the Ardent C400 provides the versatility needed no matter where the bite is on. And the durability and backlash control required to make sure the moment you live for never ends in the death of your reel. Ardent. Rule the water.

COPY: Hand assembled, performance tested and backed by the industry’s only 3-year warranty, the Ardent XS1000 gives you the upper hand. With 10 ball bearings for smooth retrieves, and superior components for casts right down to the spool. Fair to fish? No. Good for you? Yes. Ardent. Rule the water.