Gartenstart is a new startup network in which young talents have the possibility to show their project to investors. Thats why we called it Gartenstart: Garden (garten in German) + Start

We started from the naming, then we developed the logo: a mix between the words "growth" and "matching", at the base of the philosophy of the project.
The mark remember a bee: the queen of the garden, symbol of life and grow.

After the logo we developed the brand identity: from the web design, to iconography and textures.