Fiat Chrysler Automobiles (FCA) is one of the largest car manufacturing groups in the world. The objective of the project was to redesign FCA’s car configurators for the North American market. Car configurators are widely used by the automotive industry to promote their vehicle range and inform car buyers' purchasing decisions.

I worked on the UX design of the configurators for FCA's six brands (Jeep, Ram, Chrysler, Dodge, Fiat, and Alfa Romeo). The redesign was the first fully responsive case in the automotive industry, and it was well-received by FCA's customer base.