I waited and wondered for years why Nike, a brand that values design as much as Apple, designed one of the most boring logos for one of the world's greatest athlete - Cristiano Ronaldo. So, I finally just decided to take a shot at it myself.

The original idea was to create a small case study showcasing a handful of variations showcasing different directions. In the end, I just focused on a single direction with multiple applications, each sub stemming from the parent.

The creative direction was to capture the speed, beauty and dynamism of play of this very special athlete - however subtle.