Identity System @ Abha Centro Olistico
Project in progress
Abha is an Holistic Centre located in Trani (Apulia - Italy).
Abha means Splendour; luminous; beauty.
Abha is about sharing ideas and experiences in a friendly and loving enviroment carrying values of personal growth and peace.
It's about general well being through mind and body alignment.
At Abha there's a strong influence from Buddhist and Hindi culture.
CHALLENGE
To create a brand for Abha with a "global" and big market feel but still loyal to its roots.
SOLUTION
I've created, an identity system with a logo that can work in all color variations (client choose 4 related to chakras) inspired by Sanskrit alphabet, gems, meditation and buddhism. It showcases simplicity yet effectivness, balance, armony and modern feel which represents Abha.
Logo
The graphical approach was about creating a mark that could spell the Abha word as a single Sanksrit inspired character using same width lines easy to read and sketchable in less than 5 secs.
Logomark - Building shapes
Final Logomark - Spacing - Construction lines - Optical fixes
Combination mark
Logo + letter mark and correct spacing
Secondary combination mark - optical text alignment
Color Palette
In the process I was looking for a group of colors that would reflect the strong influence with Buddhism and Hindi culture of my client, as search went on I've settled on a selection of tints related to chakras, also as an added value 3 out of 4 color that form the main and secondary palette are contained in the flag of the Soka Gakkai Institute of Buddhism (Client practices this school of Buddhism).
Tagline
The key of this tagline was evoking the feel of inclusion and growth for the reader by asking a simple question: "what Abha can offer you?"
The answer for Abha is simple as the question: "more, of everything".
Poster campaign
Typography
Montserrat is the typace used for this identity.
The letterform has nice and smooth curves and full in its body angles and cuts give it a modern feel.
With its curves and body it is the best companion circle looking Abha logotype.
Core values for Abha and type combinations for this project
Graphical Element: Patterns
Abha means Splendour; luminous; beauty.
Elements like patterns, icon, and print material in this project are based on this mini moodboard.
What conveys splendour, light and beauty?
Gemstones, faceted surfaces, refraction and it all happens through lights making beautiful shades of different colors.
Mini moodboard
Graphical Element: Icons
Signage
Collateral
Stationery identity
Business Card & Event Invites
Poster
Event care pack
Badges
