PIAS is an brand identity for an Belgian independent record label founded in 1982.
I started out from the fact that for them it all started in an cellar. I used the upward (or downward) movement to reach a cellar level as my starting point and combined it with morse code. Morse code because it is a particular rhythm but it’s also a unique code that is universally understandable when you understand the system. I see PIAS as the translator of this specific code.
