IFB Industries Ltd. - Home Appliances.
Conducting extensive Company Research (Company Design Audit) using Design Thinking , Systems Thinking and Principles of Holistic Systems Designing to identify various areas of improvements and interventions for IFB.
Also, conducting research on Consumer Brand Perceptions, Brand Awareness and Brand Associations for non-IFB consumers to build a competitive edge through creative human-centric branding and marketing strategies using insights derived from the research in order to effectively reach out to those consumers and bring them into the IFB Family.
Also, conducting research on Consumer Brand Perceptions, Brand Awareness and Brand Associations for non-IFB consumers to build a competitive edge through creative human-centric branding and marketing strategies using insights derived from the research in order to effectively reach out to those consumers and bring them into the IFB Family.
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