Want to boost your business
with memorable design?
Get it with 15% OFF via promo code «BeEnhanced»⬇
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/47754d73153687.5bffe70ee59ce.jpg)
St. Petersburg definitely needs its own corporate identity. In order for each resident to show their involvement in the city, and the city gained its "corporate face".
What should be the design for St. Petersburg? Understandable to all, classic, but modern, sincere, and not just a beautiful picture. Also, the design should easily adapt to any carrier: from billboard to T-shirt. When developing the identity of the city, we did not forget about it.
Our logo is a collection of recognizable images: rain, river, fog, window, bridges, yard-well.
To see the images that are hidden in the logo - watch the video:
To see the images that are hidden in the logo - watch the video:
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/92c65e73153687.5bffe70eef354.jpg)
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e0d6c173153687.5bffe70ef126a.jpg)
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5c2a8d73153687.5bffe70eece1f.jpg)
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d73e5373153687.5bffe70eec2f5.jpg)
The pattern repeats the sign, so it is easy to use it separately and not lose recognition of the design. It is formed in the famous images of St. Petersburg, it is cool to use it as a separate illustration for the design of merch:
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8087a673153687.5bffe70ee77ed.jpg)
Bags with inversion - a reference to the well-known Petersburg phenomenon - “white nights”:
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d5b01173153687.5bffe70ee6f91.jpg)
Raincoat. An important subject for someone who lives in Petersburg:
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a268a73153687.5bffe70eefdf1.jpg)
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f6c5d773153687.5bffe70ee82f0.jpg)
Possible design for light designs. It would be cool to see this at the station:
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/47bd5d73153687.5bffe70eeaf58.jpg)
Rubber boots. Well, you understand: we always have rain and slush here.
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/97fcaf73153687.5bffe70eea31e.jpg)
This is not a photoshop. We made a trial batch of T-shirts with our patterns:
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/46e13673153687.5bffe70eed90a.jpg)
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d0257673153687.5bffe70eebabd.jpg)
Boats, ships, rivers, canals, bays, lakes - this is all about St. Petersburg:
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d92c4a73153687.5bffe70ee8de1.jpg)
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e31af373153687.5bffe70ee9a3d.jpg)
Another thing we invented: you throw dice, and you get what you can do in the city. For example, take a photo of a landmark, watch the sunset or go to the bay:
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1b8dc373153687.5bffe70ef081c.jpg)
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5ea74873153687.5bffe70eee85c.jpg)
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fbad9173153687.5bffe70ee6597.jpg)
The presentation used our photos and photo Yana Subbotina.
![City branding city logotype city logo Russia territory brand brand identity Logotype art direction Saint Petersburg City Brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4dc5ed73153687.5cb9a4f7d69f7.gif)
Want a design just as cool?
Logomachine will create a perfect logo in 21 days or you will get it for free.
Interested? Tell us about your project!⬇