Orange Is The New Black | Transmedia Campaign
To promote Netflix's original season 7
The media campaign is composed of a digital campaign through social media to promote a contest where fans can win chances to attend the new season premiere during the Amsterdam Pride 2019. The chosen target audience are 20 to 30-year-old females living in The Netherlands supporters of the LGTB movement.
Some of the visuals created for the campaign include a promotional video on Instagram, a sticker to be placed around Amsterdam, and several posts celebrating LGBT activists.
Utrecht, NL