The three guardant lions on the Plantagenet coat of arms attest to the history, steadfast commitment to quality and its provenance from the Great Southern’s oldest established winery.
Plantagenet Wines famously won a long and hard-fought legal battle with the United Kingdom over the rights to use the stacked three lions heraldry (more well-known known on English
rugby jumpers), but as this branding device is known on their estate range of wines, differentiation was called for to launch a premium entry level of wines beneath this.
‘Three Lions’ employs the heraldic guardant lions but highlights the heads and the forequarters of the three redrawn lions into the patterned framework reminiscent of medieval architecture flanked by the motto in English and Latin of ‘Fortitude, Resilience, Strength’.
With gold foil, embossing and tactile finishes, this range has proved to be a wonderful and accessible introduction to new consumers of Plantagenet Wines.
Studio: Harcus Design
Designer and Illustrator: Annette Harcus
Label printer: Multicolor Australia
