Pedrito Coco is a low-cost alcoholic beverage produced in the coast of Ecuador.
This liquor has a great popularity within the country and much of this may be due to its iconic character, which has given the brand a personality of its own.
The aim of the project was to redesign the image of Pedrito Coco, adding the character to as scene that strengthens its tropical and fun character.
![Packaging alcohol drink ILLUSTRATION Tropical Coconut redesign Ecuador Pedrito Coco rediseƱo branding](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0d906373899203.5c193c1301a2d.jpg)
DiseƱo actual- current design
![Packaging alcohol drink ILLUSTRATION Tropical Coconut redesign Ecuador Pedrito Coco rediseƱo branding](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/dd314873899203.5d7800a4863bf.jpg)
![Packaging alcohol drink ILLUSTRATION Tropical Coconut redesign Ecuador Pedrito Coco rediseƱo branding](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6a766a73899203.5d7800a485bd3.jpg)
![Packaging alcohol drink ILLUSTRATION Tropical Coconut redesign Ecuador Pedrito Coco rediseƱo branding](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/dc6b8073899203.5c193c1301db0.jpg)
![Packaging alcohol drink ILLUSTRATION Tropical Coconut redesign Ecuador Pedrito Coco rediseƱo branding](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/52ec3c73899203.5c193c1302c90.gif)
![Packaging alcohol drink ILLUSTRATION Tropical Coconut redesign Ecuador Pedrito Coco rediseƱo branding](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e8f64d73899203.5d6544ec701f5.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/22729273899203.5c193c12a9f08.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/493ae573899203.5d6fe5820ec50.jpg)
![Packaging alcohol drink ILLUSTRATION Tropical Coconut redesign Ecuador Pedrito Coco rediseƱo branding](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7f8fe673899203.5d6544ec70789.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/dabcdd73899203.5d6fe58256435.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b2f25373899203.5d6fe58255ded.jpg)