The Houston Dynamo are one of the most successful clubs in MLS, winning two MLS Cups and a U.S. Open Cup Championship; however, their fanbase has dwindled to become one of the teams with the lowest attendance numbers in the league. This is due to the lack of connection with the community and investment by the club. The Dynamo have also done a poor job of marketing the team, and have strained relationships with many fans along the way.

John Walker, the new President of Business Operations, promises to rekindle the following and passion for the Dynamo and reconnect casual fans. Due to this cultural shift happening within the club, we've decided to give the Houston Dynamo a rebrand to reflect the new direction. This can help get the city of Houston interested in their team again, like they once were from 2006-2012.