Created in 1932 Cefla is a multi-business reality, active across the world and orientated to innovation in its own products and services. Together with Desall Italy, they launched a design contest looking for a new functional trolley, easy to move, with compact size and clean design, suitable for several contexts among the mass retailers.
The trolley had to be able to translate the innovative drive of Cefla into a new iconic product for the brand and served at the same time as a distinctive and characterising element within the points of sale.
