ROUND THE BEND
UNORTHODOX BURGER JOINT
This brief was given to me to practice my skills while I was Interning at Brand Candy, a design studio based in Hillcrest, Durban. The brief consists of branding a gourmet burger joint. Some of the deliverables that I needed to create was a brand identity, packaging design for the burgers, chips, soda cups and takeaway bag. Then I had to design graphics that would go onto the wax-coated burger wraps.
The design concept for the branding is very quirky and colourful. The name of the burger joint is 'Round the Bend' which means to be slightly crazy and weird. The slogan of the brand is 'Unorthodox Burger Joint', it is not your average gourmet burger joint. The logo that I created also speaks to the weird 'unorthodox' feel of the brand. The logo is comprised of a slice of cheese with the brand name crafted in the centre. An overall very quirky and bright brand language and identity has been created.
Style Board
Logo Development
Final Logo
Patterns and Branding
Burger Wraps
Packaging
Thank you
