CONSUMER
BRIEF
Designing a lifestyle sneaker that is able to withstand
the city routine as well as nature walks.
EARLY SKETCHES
The concept revolves around a lifestyle sneaker able to suffice the outdoor harsh surroundings and also be able to provide you an option as a fashion choice. The early sketches were made keeping in mind the range to which the shoe will be exposed and used daily. These sketches range from low tops to high tops and a mixture of these elements is seen in the final product.
MATERIALS USED
THE SNEAKER IS MADE UP WITH A COMBINATION OF LEATHER, BIO-FABRIC AND KNIT WITH A GENERATIVE EVA MIDSOLE DESIGN AND A RUBBER OUTSOLE FOR LIGHTWEIGHT AND BETTER TRACTION RESPECTIVELY.
FINAL SKETCH - THE URBAN GRAIL
This project is aimed at providing a premium sneaker to New Balance for it’s collaboration with Pensole Footwear Design Academy. The target customer is a 21 year old living in Lawrence, Massachusetts, who is inspired by nature walks and the city streets. The product is made emphasising on the city as well natural aesthetics. It can be worn while exploring nature as well as a fashion statement when roaming in the streets.
MATERIAL SPECIFICATIONS
TAPE UP MODEL
GRAPHIC RENDER
