This project consisted of proper branding and visual assets to further develop a brewing company. During this process, I used mockups to get a better visual and clarity of a project. Most mockups of beer bottles, for the purpose of our client, to see his brand potential. The mockups designs were created using Adobe Illustrator. Each design was carefully given attention to detail adding a brief overview of the specialized larger in small print.

During this process, I created a numerous amount of logos. However, I condensed the logos to top two choices. Each of them held a different font. I used the font as leverage to weigh out the best option. For example, when I used Din Alternate In one option it brought out simplicity and modern, which the client asked for. Therefore I was able to reach success with proper font usage. One strategy I also capitalized on to reach my ultimate choice was to compare the two side by side. One logo held a background circular vector to complete the shape, on the other hand, the second option didn't. I decided to use my second option, it represented originality.

Both colors were chosen wisely. The client mentioned the colors he wanted to use for his brand. I was able to find a shade that I believed would bring out the best in the clients brand. I used the colors strategically, for example, I tested out which color would represent the sun/moon, land, and river. These colors would also connect with the physical product and packaging that viewers would most likely see. The yellow would represent the positive space and the blue would connect to a negative like space, which would be the river.

Modern and simple, which played an important part in the creation of the logo. Din Alternate font style allowed me to make the logo professional and legible for readers to see. Based on other brewing companies, that uses serif based fonts I decided to take a different approach that will allow the customer to effortlessly recognize the font as well as the logo.