Simple is Smart
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Graphic design studio Attak approached me to be part of the revitalisation of a school; the GKH in Rotterdam. They invited a bunch of artists to create wall art, based on motivational and inspiring quotes.
I created this typographic piece which was installed as wall art on a 3 meter wide print.
The starting point was the idea to make the letters as simple as possible, with a very limited amount of shapes forming the letters. I chose the material be3cause of it's simple look, but because of the sub surface scattering of light, it's technically a very complex texture, which refers to the quote itself: Smart is Simple.
The colour version here is not the colour version they chose; the client had different needs as my portfolio ;)
I created this typographic piece which was installed as wall art on a 3 meter wide print.
The starting point was the idea to make the letters as simple as possible, with a very limited amount of shapes forming the letters. I chose the material be3cause of it's simple look, but because of the sub surface scattering of light, it's technically a very complex texture, which refers to the quote itself: Smart is Simple.
The colour version here is not the colour version they chose; the client had different needs as my portfolio ;)
The Sketch
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