The Brief:
In India, parents are committed to bringing up their kids the right way – by passing on the right values and teaching them the right behaviour. Parents are also committed in feeding their kids good food every day. However, lifestyles have changed and so have food habits. And parents do not always model good food behaviour, because they themselves do not have full knowledge about good food from the perspective of good nutrition.
Nestlé believes modelling good food behaviour starts with good food knowledge. Hence, they wish to encourage parents in urban India to learn the nutritional truths about Good Food via “Nestlé Nutrition Experts”. These experts will be available at various touch points (email, website, call) and have been created for this purpose.
The Idea:
The ad focuses on helping parents understand that even with all the care, there could always be that one little piece missing in their child's nutrition. Because wanting the best for your child doesn't always mean knowing what's best for them. So we came up with an interactive ad, where parents can peel a part of the ad to see the bigger picture clearly. That they don't always have to know the right things, they too are growing with their baby. Making them realise that the puzzling nature of nutrition can be pieced together with a focus on the smaller things. The more they know, they better grow.
TEAM: Omkar Sawant - Art Director
Heem Verma - Copywriter
