Irresistibly Italian
Challenge
No Crossover has more character than the Fiat 500X and its versatile line-up of models. But as perceived by consumers, the Fiat 500X is a stylish, less performance driven vehicle.
Insight
Auto consumers looking for the most durability feel like they have to compromise on style.
How can we convey the enhanced features of the Fiat 500X as the perfect match for those seeking style and durability?
