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Spec - Romance Copy

Autumn Harvest Casserole Copy
Our analytical team’s research shows that using the word “cheesy” in our newsletter copy excites our readers and optimizes our return on investment by 63 percent. To test this theory, we created our seasonal Autumn Harvest Casserole! (Listen, even the chefs in our test kitchens get bored.)

When you get down to it, the result was a harvest-time medley that doesn’t skimp on the comfort. Inside each casserole dish are slow-roasted butternut squash and caramelized sweet potatoes, nestled in spirals of spaghetti squash. We then layer shallots and garlic that have been simmered in browned butter (or beurre noisette if you’re fancy) to add a layer of fragrant aromatics. We’ve paired our velvety béchamel with two cheeses (Cheddar & Gruyère), and pumpkin purée.

This creamy tenderness is contrasted with a rich panko and Parmesan crust, which, after about 30 minutes in a 400-degree oven, bakes up perfectly crisp. Every small-batch-produced container fits all your fall flavor needs. Creamy? Check. Savory? Check. Packed with locally sourced squash? Check. And finally, cheesy? Definitely.

You’ll find this 18-ounce tray of Autumn Harvest Casserole goodness in the frozen aisle for $4.99 each, but hurry as they’ll only be available for a short while.
Spec - Romance Copy
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Spec - Romance Copy

This is a spec of romance copy for an imaginary dish. I wanted to create a causal tone that invited the reader to enjoy themselves while subtly Read More

Published:

Creative Fields