The Challenge
Build anticipation for the launch of Forza: Horizon 3 within the Twitch community. Promote and encourage downloads of the demo. Champion the game live on Twitch and at EGX.
The Show
Before general release of the game, we curated three days of broadcasts live from EGX. Recognisable Twitch broadcasters TwoAngryGamers, Spamfish and LTZonda hosted a show consisting of challenges and quests, highlighting the best Forza: Horizon 3 has to offer.
The Booth
We gave the general public the opportunity to play the game prior to release. They lined up around the booth, eager to get their hands-on the latest instalment. The reaction was fantastic. For some, it was their first experience of a Forza game and it certainly left a lasting impression.
Credits:
Twitch
James Duffield - Creative Direction
Dave Springham - Project Management
Adam Harris - Director of Custom Solutions
Jenny Budreau - Client Success
Chris Thomas - Account Director
ProductionGG
Oliver Aldridge
Ed Checkley
Adam Mummery-Smith
