Humble Design

  • How do we showcase a brand whose impact is priceless?
    Care. Communication. Craft.

    Designers Lucas Schmidt, Vivi Apsey, and I wanted to create a really special, unique, but also flexible identity system for the non-profit Humble Design of Pontiac, MI. This system rooted in linguistics is ultra-accessible, fun, and customized with hand drawn logotype. We designed it to be easy-peasy to implement all the way down to the simple grid structure so that the hard workers at Humble could spend less time stressing about designing their materials and do what they do best - help people.
  • Website
  • Custom brush logotype inspired by structure of the front door.
  • Type and color!
  • Print application
  • Social media
  • Fun stuff
  • Process