Print & product testing campaign created around the insight that once turned on, Bose's famous noise-cancelling feature restores your sense of personal space. Your bubble is intact, that crying baby is gone, your shoulder to shoulder on your commute home sounds as you have the subway car to yourself. Turn on, tune out, you know the rest.
Print Ad 1
Print Ad 2
Print Ad 3
Promotional Product Sampling - to be placed in airports and subway/GO train stations with option to purchase headphones