Folgers Rebrand / Brand Extension
Coffee Products
Embrace your cozy time
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PROBLEM

The Folgers brand is outdated and desperately needs a re-vamp. Coffee drinkers are moving towards brands like Starbucks now that they are sold in supermarkets.

SOLUTION
Re-brand Folgers to create a fresh new look that is more contemporary but retains the “homey” quality of the original folgers brand. The new branding hilights the cultural richness of the different locations where the coffee beans are grown. The new brand is extended into a variety of products to compete with other expanding brands and to target the folgers audience from a new direction.