Project One: FIFA World Cup
For this project, we were challenged to create buzz for the World Cup and encourage ticket sales amongst youth athletes. I created a competition where youth soccer players would enter a contest and show off their skills to win tickets to the games.
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TV Commercial Storyboard
This would be the visual for the app. By clicking on it, the consumer would be taken to the home page.
This is the interactive "home page." It contains all of the video submissions from participants and allows viewers to enjoy them. There are also three categories at the bottom that lead to other various pages if clicked on.
This is the "profile" page. It allows the participant to track his or her submission and check out other features within the app.
Out of Home Advertisement
These are decals of soccer balls that would be placed down the sidewalk at soccer complexes where games and tournaments are held. The idea is for them to walk along and read "How do you kick it?" then end up at the concession stand where the rest of the advertisement is placed.
Upon reaching the concession stand, players would see a brick wall covered with a banner, TV screen, and a soccer ball attached by a rope. The idea is that (during downtime between games) players could play with the ball and record themselves on the TV. Additional information would be provided on flyers so that they can learn how to submit their own video on the website and try to win their team a trip to the World Cup!
Project Two: Spotify
Below are two advertisements as part of a mock campaign for Spotify. The purpose of the ads is to link the popular music choices available on Spotify with its wide array of services offered. 
