This campaign is a One Club Creative Bootcamp 1st place winner. The client, Vodacom wanted to connect with the South African youth through a product called Nxt Lvl. The campaign was based around Youth day, a day that commemorates the Soweto uprisings in 1976. A day when the youth of 1976 protested against the apartheid government because they wanted the right to proper education. So this campaign used that insight and also the fact that the youth of 1976 are now the parents of the youth of 2018 whom are responsible when it comes to buying products such as Nxt Lvl. The campaign brings together these two demographics, the youth of 1976 and the youth of 2018. the campaign celebrates and honors the sacrifices and struggles the youth of 1976 faced so that the youth of 2018 can have the freedom they have today. They saying they fought so this generation can take it the Nxt Lvl.