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Hong Kong International Photo Festival
A deep dive into “stories through the lens”: the design concept is developed from a minimal visual system - through clean and vibrant colours to enhance the use of photography elements on the identity, bringing a more impactful brand refresh of Hong Kong International Photo Festival (HKIPF).
we started from the origin of photography, a roll of film in the past, and link up with how people view photos in the moderns day, a continue scroll on digital devices, thus we have designed a linear visual identity system that allows to be repeat, to symbolize that changes on photography.