With the goal of including our kids consumer in the footwear design process I pitched the idea of a collaborative event where we educate the next generation of creators. on July 24 2017 I've had the opportunity to fly out to L.A. with the Puma PR team , to host the Puma Kids Lab - an event of designing sneakers for and by the consumer. I guided the kids through the footwear design process and we gathered great insights into the minds of the next generation of creators. The most unique sketches were chosen and were released as limited capsule collection.
