Darío Busto's profile

What the cash? - App

 
What the cash? Pay like a local anywhere.
 
Project: personal
team: Busto y miguelez
Year: 2017-2018
 
When we travel we often lose count of the cash we’re spending. Do the math. Buying, commuting, eating and gobbling with a foreign currency you have to convert on the go.
A no-brainer.
 
 
01.Idea.
 
Spending smart ain't just a matter of prices, but also of context.
 
 

02.Converting money on the money.

Currency converters swarm mobile markets. Still, most of them are type-based only, so when you go shopping and you want to check, say +10 items, this basic UX has some friction issues. We did some field research to think out a better experience.


3. Conclusion: Camera wins.
Image recognition is the fastest way to scan through a ton of products when you go shopping.



04. Callling for backup!.

For all those times when price is unreadable or shouted by traders in a flee market, microphone and keyboard come in handy.



05. Context is the difference between a steal and a rob.

To let you grasp the full meaning of a word, translators show it in context. Same should be with prices. As a $20 menu can be a dealbreaker in New York, and a scam in Beijing.

There are two ways to put a price in context: compare it to the average price of your hometown, or with the average of your current destination. We give you both.


6. A ticket kept is a spend tracked.

About that moment when you take some fresh money out of an ATM machine and 6 hours later you wonder where it has flown: keep your tickets at reach.If we’re about translating better for spending smart, we can translate your tickets too.


07.Here vs There breakdown.

There is this thing with translators. To let you grasp the full meaning of a word, they show it in context.

08. Little less conversation, little more user journey.

Introducing Miguelio: half Miguel, half Dario. All brit.

Thanks for scrolling like Hulk Hogan to get here:

WT$ is only an app concept. 
If you have any thoughts about the app or how to spend €222 million in other things than
football divas, hit us a line at dario.busto@gmail.com & migodominguez@gmail.com 

Credits:

Co-creative + Copywriter: Miguel González - Miguelez
Co-creative + Art Director: Darío Busto
UX advisor: Ana Martín
Motion Graphics: Emilio González

Thanks for your time 
💶🧮

What the cash? - App
Published:

What the cash? - App

Published: