Brand Insight
Hook & Bullet Outdoor Gear was born to provide high quality and dependable gear for the hardworking blue-collar outdoorsman. From clothing to hats, H & B products are tailored to withstand the elements in environments where you need it most. Best of all, every product is made in the USA from individuals who know the sport of hunting and fishing best.
Hunting and fishing has a long legacy and history that runs deep from generation to generation. I crafted a brand story that pays homage to the antiquity of the sport. From the brand identity, packaging, and illustrations, the Hook and Bullet brand reflects the rich and authentic story of hunting and fishing.
Apparel Design & Art
Hook & Bullet gear displays unique and original works of art inspired by nature. The color palette reflects deep earthly and natural tones seen out in the wilderness. The subjects mirror nature as well. I intentionally created art full of texture to mimic the textures seen out on the earth's surface. Hook & Bullet gear is timeless, proudly exhibiting the rich history and legacy of hunting and fishing.
