I created and designed a social campaign concept as a way
to start the conversation about a very misunderstood breed of dog; pit bulls.
It was important for me to use real life images of pit bulls so I reached out
to the online community. The response was overwhelming and a testament
to the true nature of the breed.
I wanted to express their soft nature with each element that went into
the campaign namely the logo, colour palette, illustration style, messaging
and typography.
Team: Hard Return
From left to right: Chico, Maya & Diva.
