Newborn Nanny - Corporate Identity Rebranding

A new launch Newborn and baby centre which aimed at providing harmonious, natural and healthy lifestyles for newborns and their family members, in particular the parents. Three aspects related to environment, action and substance are targeted

- Harmonious

Creating a harmonious environment for child-bearing, rearing and new parenting.

- Natural

Promoting breast feeding and natural parenting.

- Haelthy

Providing allergy free, non-irritational and organic products and up-to-date informations for child-bearing and their parents.

Mood Boards

Marketing Competitors

Brand Strategy

The corporate identity is the face and personality that present to the global community - The World. This is as important as the products and services the shop sell and provide.

The brand’s identity is the whole effect and impression of the logos, products, brand names, trademarks, advertising and brochures — everything that relates and represents the maternity service company.

Vision & Mission

Hong Kong mothers are in busy life style. Most of them cannot squeeze any spare time for taking adequate care to their children. But what mostly younger mothers may concerned is their body shape and the quality of baby food. Faster and Patient maternity services may help them to further improve their life style , especially their relations with their babies.

Thus Newborn Nanny Service Centre helps

- To create a harmonious environment for child-bearing, rearing & new parenting.

- To promote of Breast feeding, natural parenting.

- To provide allergy free, non-irritational & organic products and up-to-date information for child-bearing.

Positioning

A fresh, reliable and professional newborn and baby centre in Hong Kong and Asia.

Target Customers

Middle class families, mothers and fathers for ages between 28 and 45. New Mother and Father who have just organised a newborn baby family. Having hectic and busy lifestyle Have the dedication to newborn care and nutrition.

S.W.O.T.

Strengths

The only baby care centre which provide comprehensive services and products. Provide fashionable and comfortable baby-clothing, Aromatherapy, milk and other products which care mother and baby physically and mentally.

Weaknesses

Weakness is there were many competitors in the same market. Some of them already have a certain supporters and sponsors from the internet and related companies. One way to solve this problem is to enlarge the network of promotion, for example to baby-kingdom forum.

Opportunities

As the only centre which care mother and baby physically and mentally, we may attract mothers who have mentally illness or having postpartum depression. The high lifestyle pressure in Hong Kong made many mothers have emotional disorders. Thus we may open a unique and special market for our service.

Threats

Our threats is some of the maternity service companies have a number of rich experienced carer. Mothers mostly pretended to choose carer who have rich experienced, Thus we may need to train more experienced carer or employ more experienced carer to build up a professional team.

Slogan and meaning

“Newborn Nanny - the angel of love and support.”

“陪月阿姨 ﹣ 愛與力量的天使”

Newborn Nanny Service Centre acts as an angel, giving mothers and babies unlimited supports, love and cares. Just like a present from god to protect babies and families.

Many natal service companies used red, pink and orange colour as their main colour tone of their logos. Prevent using these colours can make the logo become outstanding and unique.