The first ad was created to help Faygo Beverages launch an updated line of 24 oz. packaging.  The key to the ad was to show the profitability of Faygo products inconvenience  stores.

The second ad was created to address Faygo's sponsorship of a local minor league baseball team as well as the long time support of local organizations throughout the history of the company.

the third ad was developed to promote the launch of the 12 ounce can size of Faygo mixer beverages as well as promote the entire mixer product line.