Faygo Iced Tea
Product Launch / Package Design
Product Launch / Package Design
I was given the task to design Faygo's first entrance into the iced tea market. Through the use of market research and competitive brands, I was able to identify the key elements that the research indicated. Once the basic packaging design was approved I then completed the design of a family of seven package labels. The labels featured different earthy landscapes to follow the theme of the initial label. I followed the packaging with point-of-sale and trade ads to complete the product launch.
