Design agency Fuel Communications, approached me to work alongside them on a collaborative project to design their new website.
The brief was to position them as a leading creative agency, not a design agency and to be a platform for knowledge sharing. Client work needed to be more selective and aimed towards showing a cross channel creative process as well as illustrating strategic thinking and results, not volume of work.
The site should also be designed with a responsive layout to provide an optimal viewing experience across desktop, tablet and mobile devices.
I worked closely with creative director Dave Smith, who had created Fuels new brand and visual language.
I was also commissioned to shoot their staff photography which took place at the Fuel offices.
Fuel handled the build of the website and responsive layouts.
"Fuels ethos is to collaborate with the best in their field to deliver cutting edge solutions for specific project tasks. If I have a complex web project Simon is always my first call. His experience and creativity consistently delivers first class solutions. He works seamlessly with our in-house creatives, translating concepts into workable solutions as well as adding a lot of value along the way. I wouldn't hesitate to recommend his services.".
David Smith - Creative Director
Fuel Communications
