Dads on a Mission is a company owned by a guy who sells baby toys and clothes.  I was approached to do this logo and knew I wanted something that was very kid friendly and cute.  I also wanted to create something that could be used in many different ways.  On a t-shirt, as a logo, or even as an icon.

I started out with a little bit of research and then made some preliminary sketches.  From there a generated a few ideas and dove into digital variations.  I first worked in black and white and then played around with color.  I also worked with many different fonts to come up with one that was well suited for the design.

After rounds of variations and talking to my client, we decided the teddy bear was the best fit.  It can be shrunk down and enlarge.  It can also be used as a logo,  icon, and t-shirt design and can be used with or without the text.