SANTA REMAKE 2020
Santa Claus one of the worlds most recognised brand and beloved character have virtually looked the same for more than two centuries. The world has gone through major changes while Santa remained the same. Its time to remake Santa to become more relevant for the present time, for a smooth transition into to the next decade. 
To make Santa Clause more inclusive we removed the christian attribute of Santa (originating from Saint). By partnering up with Amazon there is no need for shipping products from the North Pole to the whole world. Amazon provides both faster and more reliable shipping. Shipping products locally is more enviromental friendly. By moving production to China makes both the elfs and raindeer obsoletes.
Staying healty!
As a rolemodel for kids and grownups all over the world. Santa can not be the obese unhealthy man as he is so often portrayed. In recent years there been a huge enlightenment about the connection between health and excersize. The new Clause is more fit, strong and keeps a healthy diet. Nowdays he only drinks Diet Coke.


NEW RIDE
Raindeers are simply not cool. Even Rudolph were riddiculed by his fellow raindeer collegues. So the raindeers were sent to slaughter and now Clause ride a magical unicorn with a red glowing rod on his forehead lighting his way. This is not only a more efficient and faster solution but also make way for stunning visuals. The unicorn is also appreciated within the HBTQ community.
THE BEARD IS WEIRD
Santa Claus beard has been trimmed down, an adaptation for a more active lifestyle. The Mohawk haircut and red sweatband will replace the oldfashioned traditional Santa hat. 
In the age of global warming Santas outfit must be redesigned. A trendy sweatband and a pair of sexy boxers makes the perfect fit for many different locations. Not to mention a little extra for the ladies. He is also equipped with tactical gloves for lifting packages.

Still the jolly Santa, Mr Claus spread fun and laughter 
Santa Remake
Published:

Santa Remake

Remake and rebranding of Santa Clause for an adaptation to present day. Using 3D to illustrate Santas new look

Published: