PT Bahaduri Mulia Wira
Heavy Equipment and Truck Rental
Brief:
The core business is the heavy equipment and truck rental (the industrial sector)
Process:
The challenge was that the client want the name as given (official business unit by the law in my country) that I personally think actually too looooooong for a brand. Bahaduri Mulia Wira consist of 3 words: Bahaduri, Mulia, and Wira. Based on their definitions in Kamus Besar Bahasa Indonesia (KBBI): Bahaduri means heroic (Ksatria); brave. Mulia means high, royal, glory. Wira means heroes; a gentleman, bold; soldier.
The sleek, simple-minimalist and modern feel is the best method for PT. Bahaduri Mulia Wira to represents it’s value as a modern company to the client. The service is already “heavy”, I prefer to balance the customers thoughts about heavy equipment and truck rental services with a refreshment without losing its core identity. I know the gear is a bit rough and cliche, but somehow some clients already have their preferences.
